Last Updated: 2025

At Elaine’s Florist & Gift Baskets, your privacy matters deeply to us. This Privacy Policy is compiled to help you understand what personal information we collect, why we collect it, how we use it, and how we keep it safe. We encourage you to read this document carefully so you can make informed decisions about sharing your information with us.

What Information We Collect

When you interact with our website, we may collect Personally Identifiable Information (PII), which refers to any data that can be used alone or combined with other details, including:

• Name
• Email address
• Phone number
• Billing and delivery address
• Payment details (processed securely via third-party providers)
• Any additional information you provide through forms, orders, or inquiries

This information helps us provide a seamless experience for flower delivery in Houston TX, including same-day services. This policy further explains how ElainesFlorist.com handles PII in full compliance with applicable U.S. privacy laws and regulations.

When Do We Collect Your Information?

We collect information at various points throughout your experience on our website, including when you:

• Register for an account or place an order
• Sign up to receive our newsletter or promotional emails
• Submit feedback, complete a survey, or open a support request
• Browse or interact with our product pages and content
• Enter any information directly into our website

How Do We Use Your Information?

The information we collect helps us deliver a better, more personalized experience. Specifically, we may use your data to:

• Personalize your browsing experience and tailor product recommendations.
• Process and fulfill your orders quickly and accurately.
• Respond to your customer service inquiries and support requests.
• Send order confirmations, shipping updates, and relevant account information.
• Administer contests, surveys, promotions, and special programs.
• Request ratings and reviews following a completed purchase.
• Improve our website functionality and overall service quality.
• Follow up after conversations via phone, email, or live chat.

How Do We Protect Your Information?

Protecting your data is a top priority at Elaine’s Florist. We employ a range of technical and organizational safeguards, including:

• Regular security scanning of our website to identify and address vulnerabilities.
• Routine malware monitoring and threat detection.
• SSL (Secure Socket Layer) encryption for all sensitive data transmissions, including payment details.
• Restricted access controls, ensuring only authorized personnel can access sensitive information — all of whom are bound by confidentiality obligations.
• All payment transactions are processed through a secure third-party payment gateway and are never stored directly on our servers.

Do We Use Cookies?

Yes. Cookies are small data files transferred to your device through your web browser that help our website recognize your browser and remember certain preferences and actions. At Elaine’s Florist, we use cookies to:

• Retain items in your shopping cart between browsing sessions.
• Remember your preferences and settings for future visits.
• Analyze website traffic patterns and user behavior to improve site performance.
• Support advertising and remarketing efforts through trusted third-party partners.

You may configure your browser to notify you when cookies are being sent or to block them entirely. Please note that disabling cookies may limit certain website features, including account login, checkout, and personalized browsing. Customers who prefer not to use cookies online may still place orders by calling us directly at 713-661-6788.

Third-Party Disclosure

We do not sell, trade, or transfer your personally identifiable information to outside parties without providing advance notice, except where required to operate our business. This includes trusted website hosting partners, technology providers, and service vendors who support our operations — all of whom are contractually obligated to maintain the confidentiality of your data.

We may also disclose information when legally required to do so, to enforce our website policies, or to protect the rights, property, or safety of Elaine’s Florist, our customers, or the public. Non-personally identifiable, aggregate visitor data may be shared with third parties for marketing or analytical purposes.

Third-Party Links

Our website may occasionally feature links to third-party websites for your convenience or reference. These external sites operate under their own independent privacy policies, and Elaine’s Florist assumes no responsibility for their content, practices, or data handling. We encourage you to review the privacy policy of any third-party site you visit through a link on our website.

Google Analytics & Advertising

We use Google Analytics and may utilize Google AdSense advertising on our website. Google, as a third-party vendor, uses cookies — including the DART cookie — to serve ads based on users’ prior visits to our site and other websites. This helps us understand how visitors interact with our content and improve our advertising relevance.

We have implemented Google’s Demographics and Interests Reporting features. You may opt out of personalized Google advertising at any time by visiting Google Ad Settings or the Network Advertising Initiative opt-out page. You may also install the Google Analytics Opt-Out Browser Add-on for a permanent opt-out.

California Online Privacy Protection Act (CalOPPA)

In compliance with CalOPPA, we agree to the following:

• Visitors may browse our website anonymously.
• A clear link to this Privacy Policy is accessible from our homepage and throughout the website.
• Users will be notified of any material changes to this policy directly on this page.
• Users may update or correct their personal information by contacting us via email, phone, or through their account settings.

Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) browser signals. This is because cookies are integral to core website functions such as user login, order processing, and session management. We remain committed to transparency and will update this policy if our approach changes.

Third-Party Behavioral Tracking

Please be aware that we permit certain trusted third-party partners to engage in behavioral tracking on our website for advertising and analytics purposes, in accordance with applicable laws.

Children’s Privacy (COPPA)

Elaine’s Florist does not knowingly market to or collect personal information from children under the age of 13. Our website and services are intended for use by adults. If you believe a child under 13 has submitted personal information to us, please contact us immediately so we can take appropriate action.

Fair Information Practices & Data Breach Notification

We are committed to the Fair Information Practice Principles that form the foundation of U.S. privacy law. In the event of a data breach that may compromise your personal information, we will notify affected users:

• Via email — within 7 business days of confirmed discovery.
• Via an on-site notification — within 7 business days of confirmed discovery.

We also affirm the Individual Redress Principle — your right to pursue legally enforceable remedies against any data collector or processor who fails to comply with applicable privacy laws.

CAN-SPAM Act Compliance

We collect email addresses solely for legitimate business purposes, including:

• Responding to inquiries and customer service requests.
• Sending order confirmations and updates.
• Sharing relevant product information, promotions, and newsletters.

In full compliance with the CAN-SPAM Act, Elaine’s Florist agrees to:

• Never use deceptive subject lines or misleading sender information.
• Clearly identify all marketing emails as commercial communications.
• Include our physical business address in every email.
• Honor all unsubscribe and opt-out requests promptly.
• Provide a clear and easy unsubscribe link in every marketing email.

Changes to This Privacy Policy

We reserve the right to update or revise this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please don’t hesitate to reach out to us:

Elaine’s Florist & Gift Baskets

4782 Beechnut Street, Houston, Texas 77096

Phone: 713-661-6788

Email: elaines@elainesflorist.com

Website: www.elainesflorist.com

Business Hours: Monday – Friday: 8:30 AM – 5:00 PM

Saturday & Sunday: Closed